Putting together a conference in Manchester is no small task, especially when it comes to getting people interested enough to attend. A great way to do this is with promo videos that show exactly what your conference is all about. A promo video can show all the highlights of your event quickly and clearly and convince people it’s worth showing up for. Here’s how promo videos can help you bring in more attendees, with help from ERSISM Agency.
Why Promo Videos Are Key for Attracting People to Your Conference in Manchester
Promo videos are one of the most effective ways to share what your conference is all about and get people excited to attend. A video can show all the best bits of your event quickly and clearly. While text and images can give some information, videos are much more engaging, helping people see what they can look forward to.
Showing Off Your Event to Get People Interested
A good promo video gives people a feel for your event, whether it’s a tech conference, a medical seminar, or a creative meetup. Videos allow you to show who’ll be speaking, what topics you’ll cover, what it’s like to attend, and even the buzz of networking. It’s an ideal way to show off why your event is worth the time.
Helping People Picture Themselves at Your Event
Promo videos do more than share details. They create a connection, showing viewers what they’ll miss if they don’t come along. A well-made video shows what’s special about your conference and helps people picture themselves there. This builds real excitement and interest.
Important Parts of a Good Conference Promo Video
Not every promo video gets people to buy tickets. For your video to work, there are a few important parts it should have. Here’s what makes a promo video stand out and helps your conference make an impact.
🎬 Starting Strong to Catch Attention Quickly
The first few seconds of your promo video are absolutely critical—this is the moment when viewers decide if they’ll keep watching or scroll on. Think of this as your video’s “hook,” where you need to pull people in right from the start. An engaging opening, whether it’s a compelling question, an exciting fact, or a bold visual, is essential. For example, open with something thought-provoking like, “What if one event could change your career?” or a key insight that reflects what your conference is about.
🌟 Showing Off the Highlights of Your Conference
Show what people can expect by including the highlights of your event. Give sneak peeks of the top speakers, popular topics, or any exciting extras you’re offering. Recently, ERSISM Agency created a video for Integra LifeSciences, a medical technology company, for their conference on brain health tech. Our team worked on a tight deadline to capture the main parts of their event and deliver a video that really made an impact.
🎨 Using Visuals and Graphics to Keep Things Interesting
📢 Adding a Clear Call to Action
At the end of the video, tell people what to do next. A simple phrase like “Register Now” or “Join Us in Manchester!” can prompt viewers to take action right away.
4 Tips for Making Promo Videos That Bring People to Your Manchester Conference
Creating a video is one thing; making a video that gets people to buy tickets takes some planning. Here are some tips for making promo videos that people connect with.
1. Add a Local Manchester Touch to Your Video: Manchester has a unique look and feel, and using its famous spots or even the city’s street life can add a special touch. Local viewers will connect with it, and out-of-towners get a feel for the city they’ll be visiting.
2. Use Past Attendee Comments or Highlights to Build Trust: If you’ve run this conference before, you may have feedback or quotes from past attendees that you could add. This gives people confidence in the event, as they’ll see others who’ve enjoyed it and valued the experience.
3. Matching the Video’s Style to the Type of Audience You Want: Each conference has a different feel, so think about the style that fits your event. A relaxed video style is great for creative events, while a cleaner, more formal look works well for professional industry conferences. This way, the video feels right for your target audience.
4. Create Different Video Lengths for Different Platforms: Each platform needs a slightly different approach. A quick, 30-second teaser is perfect for social media, while a 2–3 minute version works best on your website or in emails. Having different video lengths helps you reach more people.
Where to Share Your Promo Video to Reach More People
Once your promo video is ready, where you share it is just as important as what’s in it. Here are the top spots to consider for the best results.
Use Social Media to Widen Your Reach
Social media is a must for sharing promo videos. Post your video on platforms like Facebook, Instagram, LinkedIn, and Twitter. Consider using paid ads as well to reach a bigger audience, like Manchester-based professionals who may be interested in your conference topic.
Embed Your Promo Video on the Conference Website
Putting your video on your website is a good idea because it lets visitors get a quick feel for the event. This boosts engagement and encourages more sign-ups, especially if they’re already interested enough to visit your site.
Run Ads on YouTube and Facebook for More Views
YouTube and Facebook ads let you target specific groups, helping you reach the right people. Paid ads on these platforms can attract Manchester professionals and people interested in your conference.
How ERSISM Agency Can Help You Make Promo Videos for Your Next Event
At ERSISM Agency, we help take your conference to the next level with eye-catching promo videos that draw people in. Here’s how we can support your event.
From Idea to Finished Video: Our Process
Our team at ERSISM will start by learning about your conference, your goals, and the kind of people you’re trying to reach. We’ll plan, film, and edit a video that shares all the best bits of your event in a way that’s easy to understand and enjoyable to watch.
Why Manchester Businesses Trust ERSISM with Event Promo Videos
With years of experience in Manchester, we know what works. Our team combines creativity and local knowledge to help your conference get noticed. Whether it’s a short clip or a detailed promo, we have the skills to bring your event to life on video.
Get Started Today with a Consultation from ERSISM
Want to see how a promo video can help your conference get more attendees? Get in touch with ERSISM Agency, and let’s start planning a video strategy that boosts interest, builds awareness, and fills up seats at your event.
Final Thoughts
Promo videos are one of the best ways to get people excited about your Manchester conference. They’re easy to watch, share, and can show exactly what your event is about. If you’re ready to create a video that stands out and brings people in, ERSISM Agency is here to help. Contact us today to start planning your promo video and make your conference a hit.
