What is Motion Graphics and When You Should Use It?

Motion graphics are animated visual elements that combine graphic design and animation to create engaging and informative content. These visuals can include text, shapes, and images that move and interact to tell a story or convey information.

Core Benefits of Motion Graphics

  1. Enhanced Engagement: Motion graphics capture attention more effectively than static images. According to Social Media Examiner, video content, including motion graphics, increases viewer engagement by 1200%.
  2. Simplified Complex Information: They can simplify complex information into easily digestible visual content. A study by Wyzowl found that 94% of marketers believe videos help users understand their product or service better.
  3. Increased Retention: Viewers retain 95% of a message when watched in a video, compared to 10% when reading it in text. Motion graphics leverage this by combining visuals and motion to enhance memory retention.

When to Use Motion Graphics

  1. Explaining Concepts: Use motion graphics to explain complex ideas or processes in a visually appealing and straightforward manner. They are ideal for product demos, tutorials, and educational content.
  2. Brand Storytelling: They can effectively tell your brand story, creating an emotional connection with your audience. This approach can be particularly impactful in brand awareness campaigns.
  3. Enhancing Presentations: Incorporating motion graphics in presentations can make data more engaging and easier to understand, helping to maintain audience interest and convey your message more clearly.
  4. Social Media Content: Motion graphics are perfect for creating eye-catching social media content. They can quickly convey your message and stand out in crowded social media feeds.

Unique Insights on Motion Graphics

  • Interactive Motion Graphics: Incorporating interactivity can significantly enhance user engagement. Interactive motion graphics allow viewers to interact with elements, creating a more immersive experience.
  • Cinematic Techniques: Using cinematic techniques, such as camera movements and lighting effects, can add depth and professionalism to your motion graphics, making them more captivating.

How ERSISM Agency Can Help

ERSISM Agency specialises in creating compelling motion graphics tailored to your business needs. Our team of skilled designers and animators can help you craft high-quality motion graphics that enhance your brand’s visual storytelling and engagement.


Motion graphics are a powerful tool for business owners to enhance engagement, simplify complex information, and increase message retention. By incorporating them into your content strategy, you can effectively communicate with your audience and stand out in the digital landscape. For expert assistance in creating stunning motion graphics, ERSISM Agency offers tailored solutions that align with your business goals.